Post by account_disabled on Mar 7, 2024 5:24:31 GMT
The of simply listing the services offered as is often done on locationbased landing pages we were able to optimize individual landing pages based on their targeted communities. To drive the niche traffic we desired we first conducted keyword research to understand the broader terms for which users were searching. Using SEMrush we researched shorttail keywords that drove the largest amount of traffic. We did this because we knew adding a local qualifier to the shorttail keyword would drop the amount of traffic driven by a shorttail keywordin some instances to the extent that the traffic would be too low for auditing tools to properly show keyword performance in terms of monthly search volumes competition and other important keyword metrics.
Notice the difference in search volumes between orthodontist and canton Greece Mobile Number List orthodontist Image pulled from the SEMrush dashboard. Theoretically we knew that Canton orthodontist would drive traffic to its respective CSP but the volume was low enough that auditing tools could not discern any relevant data. By researching shorttailed keywords we were able to find the keyword that drove the most potential traffic. This allowed us to drive decent traffic while still catering to a niche audience. Once this process was complete we optimized site content to reflect the following keyword structure city name service or service city name. Including the city names helped us avoid cannibalizing traffic from other CSPs or the sites generic service pages.
When creating the CSPs our initial focus was on onsite optimizations in order to get the pages to rank with internal links to other related CPSs being included on the pages as well. In the end we were able to create geographies. Anticipated problems We knew going in that creating these pages would divert traffic from our main locationbased landing pages and possibly decrease overall traffic to the locations in general. We knew this because we would be.
Notice the difference in search volumes between orthodontist and canton Greece Mobile Number List orthodontist Image pulled from the SEMrush dashboard. Theoretically we knew that Canton orthodontist would drive traffic to its respective CSP but the volume was low enough that auditing tools could not discern any relevant data. By researching shorttailed keywords we were able to find the keyword that drove the most potential traffic. This allowed us to drive decent traffic while still catering to a niche audience. Once this process was complete we optimized site content to reflect the following keyword structure city name service or service city name. Including the city names helped us avoid cannibalizing traffic from other CSPs or the sites generic service pages.
When creating the CSPs our initial focus was on onsite optimizations in order to get the pages to rank with internal links to other related CPSs being included on the pages as well. In the end we were able to create geographies. Anticipated problems We knew going in that creating these pages would divert traffic from our main locationbased landing pages and possibly decrease overall traffic to the locations in general. We knew this because we would be.
