Post by account_disabled on Feb 25, 2024 6:03:01 GMT
In the world of email marketing, design plays a key role in capturing the recipient's attention. A common strategy is to use email templates composed entirely of images, whether multiple images (or clippings) that make up art or a single striking image. Email templates made up entirely of images can convey an appealing aesthetic (in a good sense), highlight products or services in a visually appealing way and create an engaging experience for the recipient. Furthermore, as email is an important channel to support a brand's branding actions, professionals often choose to do the art of email marketing entirely in images to fix the elements of the visual identity in the recipients' imagination, creating a differentiation competition and a positive association with those colors, icons and typography. DIFFERENCE BETWEEN AN EMAIL MARKETING COMPOSED ONLY OF IMAGES AND ONE WITH TEXTS The fundamental difference between email marketing consisting only of images and one that also includes texts lies in the way the content is presented to recipients.
While an email that focuses exclusively on images depends entirely on the availability of the server to display those images (as they need to be hosted on the web), an email that combines images and text offers a more accessible experience. In an image-only email, all information such as descriptive text, calls to action, and important details are embedded in the images. This means that if the Coinbase Virtual Currency Database recipient's email program does not display images by default or there are problems downloading and uploading them, the main content of the email may be lost. Furthermore, the screen reading mechanisms used by people with visual impairments cannot interpret the content of an image without a textual alternative. On the other hand, an email that combines images and text uses appropriate HTML tags to ensure that the textual content is accessible and displayed even when the images are not loaded.
For example, you can use HTML tags h1for titles, pparagraphs and strongbold text. This allows recipients to access the context and meaning of the information contained in the email, even if images are not displayed. For example, consider a product promotion email. An email consisting only of images may have a banner with an image of a product, but if the image is not displayed, the recipient will have no information about which product is being promoted. OQVestir email marketing example In this example, all email marketing is made up of images only. As much as we see texts in this email, they were inserted as images in the HTML, most likely to preserve the appearance of the special font and make it displayed the same way in all email programs. If you hold the mouse or your finger over this paragraph, depending on whether you are reading this content on your computer, tablet or cell phone, you will notice that you can select the texts and even copy them.
While an email that focuses exclusively on images depends entirely on the availability of the server to display those images (as they need to be hosted on the web), an email that combines images and text offers a more accessible experience. In an image-only email, all information such as descriptive text, calls to action, and important details are embedded in the images. This means that if the Coinbase Virtual Currency Database recipient's email program does not display images by default or there are problems downloading and uploading them, the main content of the email may be lost. Furthermore, the screen reading mechanisms used by people with visual impairments cannot interpret the content of an image without a textual alternative. On the other hand, an email that combines images and text uses appropriate HTML tags to ensure that the textual content is accessible and displayed even when the images are not loaded.
For example, you can use HTML tags h1for titles, pparagraphs and strongbold text. This allows recipients to access the context and meaning of the information contained in the email, even if images are not displayed. For example, consider a product promotion email. An email consisting only of images may have a banner with an image of a product, but if the image is not displayed, the recipient will have no information about which product is being promoted. OQVestir email marketing example In this example, all email marketing is made up of images only. As much as we see texts in this email, they were inserted as images in the HTML, most likely to preserve the appearance of the special font and make it displayed the same way in all email programs. If you hold the mouse or your finger over this paragraph, depending on whether you are reading this content on your computer, tablet or cell phone, you will notice that you can select the texts and even copy them.
