Post by arfanho7 on Feb 22, 2024 8:30:56 GMT
What we see is that the image change happens gradually. You build a Honda Scooter then a Honda Civic then a Honda Accord and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that change in image takes to years. Many companies have a difficult time understanding this.
They are eager to go to a global market by buying a global brand because they have the cash sitting on their balance sheet. So it was interesting to hear that Ranjan Kapur was on the same wavelength about brand building. Q Digital is transforming advertising and some fear that the romance of the America Cell Phone Number List industry the creative passion is being subsumed by data analytics and ROI. Kapur is bullish on digital but sees a big shakeout coming. I suspect you share that vision. A Absolutely. A lot of things have changed in the advertising world.
Advertising used to be all about how many people I can tell the same story to them in hopes that they remember it. Reach and frequency was the metric and the gross rating point GRP became the terminology we all used. With digital you can target people much better because you have more information about them. I can measure it. I can personalize it—one of my former students built a company that can customize a video for a million different versions. So that part has all changed targeting personalization measurability. The second thing that changed is that in the old days the firm told you what it wanted you to hear.
They are eager to go to a global market by buying a global brand because they have the cash sitting on their balance sheet. So it was interesting to hear that Ranjan Kapur was on the same wavelength about brand building. Q Digital is transforming advertising and some fear that the romance of the America Cell Phone Number List industry the creative passion is being subsumed by data analytics and ROI. Kapur is bullish on digital but sees a big shakeout coming. I suspect you share that vision. A Absolutely. A lot of things have changed in the advertising world.
Advertising used to be all about how many people I can tell the same story to them in hopes that they remember it. Reach and frequency was the metric and the gross rating point GRP became the terminology we all used. With digital you can target people much better because you have more information about them. I can measure it. I can personalize it—one of my former students built a company that can customize a video for a million different versions. So that part has all changed targeting personalization measurability. The second thing that changed is that in the old days the firm told you what it wanted you to hear.
